Alex Hoyau : Connected TV Marketing Disrupts The Ad Banner & TV Commercial Biz

Alex Hoyau : Connected TV Marketing Disrupts The Ad Banner & TV Commercial Biz www.dailymotion.com Alex Hoyau President of SilexLabs (team : www.silexlabs.org ) Reveals by Cost-cutting HbbTV production : graphic designers can now build mini-site for the french public broadcaster France TELEVISIONS Connected TV gets open-source with Alex Hoyau, president of SilexLabs : francetelevisions goes HbbTV goo.gl «— CLICK LEFT for SILEX TEAM goo.gl «— Click LEFT for Silex CMS DEMO HbbTV Software architect : Louvre interview France Televisions HbbTV software architect : alex hoyau — So, you've met Arthur Meyran head of innovation of FranceTelevisions. . . — Yes at the Futur en Seine web fair. (www.futur-en-seine.fr ) — … and he offered you immediately to do his mini-sites? — That's what got his attention… but their main challenge is HbbTV [for "Hybrid Broadcast Broadband TV"]. It's invading all the TV sets on the market. And every show should now have its HbbTV mini web site, associating all the meta-data and doing the tagging. It's no longer text-only or mostly, as the videotext was. It's a real Internet web site… Everyone wants its content on the TV directly. Accessible even when watchers are not online. No other tool(than Silex) is able to guarantee FranceTelevisions that this much content will be available online in such a short lapse of time. And garanteed : bug-free, mostly. At least not bugging totally. People may be used to connecting to a web site on the internet and <b>…</b>

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